POC Energy – Brand Identity
POC能源——品牌形象
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POC Energy
POC offers intuitive EV chargers designed for the Nordic climate. Simple no fuzz chargers that just work, no matter what. Our brief was simple: reflect that simplicity in the brand itself.
Instead of adding layers, we removed them. No graphic logo. No noise. The brand name is simply typeset in the core typeface — bold, clear, and ready to use anywhere, from a charging station to a PowerPoint.
The symbol is just as distilled: a diagonal line intersecting a horizontal one. It’s inspired by the universal “power on” icon from electrical diagrams, quietly nodding to both function and name — Point Of Charge. When animated, it becomes a switch, visually representing access to energy.
Every element of the identity follows this logic. The iconography and illustrations draws directly from circuit diagrams: instantly recognizable, stripped to essentials.
This minimal, scalable system ensures seamless use across all touchpoints. It speaks directly to POC’s audience of electricians and professionals who value smart, effective solutions — not design for design’s sake.
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企业品牌策略与設計解決方案.
Corporate Brand strategy and design solution.
優(yōu)網(wǎng)科技秉承"專業(yè)團隊、品質(zhì)服務(wù)" 的經(jīng)營理念，誠信務(wù)實的服務(wù)了近萬家客戶，成為眾多世界500強、集團和上市公司的長期合作伙伴！
優(yōu)網(wǎng)科技成立于2001年，擅長網(wǎng)站建設(shè)、網(wǎng)站與各類業(yè)務(wù)系統(tǒng)深度整合，致力于提供完善的企業(yè)互聯(lián)網(wǎng)解決方案。優(yōu)網(wǎng)科技提供PC端網(wǎng)站建設(shè)（品牌展示型、官方門戶型、營銷商務(wù)型、電子商務(wù)型、信息門戶型、微信小程序定制開發(fā)、移動端應(yīng)用（手機站、APP開發(fā)）、微信定制開發(fā)（微信官網(wǎng)、微信商城、企業(yè)微信）等一系列互聯(lián)網(wǎng)應(yīng)用服務(wù)。
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